Hard to believe it's been a year since Apple launched the iPhone on us.  In retrospect, the iPhone turned out to be both the most hyped and also the most successful consumer electronics product ever.

Here is a fantastic story from Wired on the behind the scenes adventure of the making of the iPhone.  Read  between the lines and you'll see how important marketing was - and still is - to the success of any Apple product.  You'll see it all, the power of brand, the need for innovation, the requirement to defend a hit product's turf, the need to take risks and forge alliances.  Thank you Wired for a great story.

And thank you Apple for a great phone.