Another great story in the ongoing saga of unlocked iPhones.  Really speaks to one of my "5 Secrets of Apple Marketing" that I speak about in my free eBook.  On one hand, Apple truly does want to empower early adopters of the iPhone, using them to spread the Apple gospel.  It is important to get the early adopters to show their friends, family and business contacts just how amazing this phone really is.  (After all, there isn't an Apple or AT&T store everwhere)  By a large margin, that strategy is working as the iPhone is setting sales records for a new consumer electronics device.  But Apple is also losing out on service revenue it assumed it would generate from the AT&T network every time some uses an unlocked iPhone.

You can see how urgent it is to prevent people from unlocking the phone (lost revenue) but at the same time you can sense how important it is for Apple to generate marketing lift to stimulate sales (they still have about 6 million iPhones to sell before the end of the year to hit their targets.)

What do you think?  Is Apple's strategy working?