Apple Vision Pro: Marketing Failure or Smash Hit?
Apple struggles to market their novel products, as seen with the Newton and iPad. Their marketing excels when they focus on their strengths, yet the new Apple Vision Pro's success is uncertain, potentially targeting a niche market without solving a significant problem.
History repeats itself
Apple doesn't often invent something completely new. However, they've done it at least 3 times before, and have had real issues marketing what their new product does.